Product Development Insights

Here are the insights shared in my 11/21/2019 keynote at Fuse Media in Philadelphia: “Modernizing Experiences to Delight Both Consumers and Advertisers.” (Fair warning: they may read a bit cliché without the accompanying case studies and anecdotes, which will follow.)

• Resist the temptation of “design for design’s sake.”
• Invest in the technology capabilities necessary to support your ambitions.
• Focus on your true right to win, not just where you can show up.
• Super-serve your most loyal users and they will reciprocate.
• Prioritize user research and robust testing of assumptions along the way.
• Be brutally decisive when it comes to scope: 80% of value comes from 20% of features.
• Be explicit and consistent. Keep reinforcing your goal and how you’ll measure success.
• Measure twice, cut once. Understand your data deeply before making decisions.
• Embrace tough choices. You’re not going to please everyone.
• Watch for unanticipated consequences. When one thing goes down, another may go up!
• “Test and learn” can be applied to technology decisions too.
• When in doubt, do the right thing for the customer and trust the Golden Rule.